camrogers | (no subject)

Each week The Gruen Transfer has two ad agencies attempt to promote something unsellable: child labour, not coming to Australia, that kind of thing. On the seventh episode they had to promote an Australian invasion of New Zealand.

I love the first one. It takes a New Zealand promo campaign and repurposes it, before cutting into a fantastic use of AC/DC's 'Thunderstruck.'

The second one won unanimously though. I'm guessing the judging was based on what they thought stood the best chance of actually working as a campaign, whereas the first is just hysterically funny.

Threaded | Flat

Yeah, I thought the first one was ripped off.

Yep, the judging is definitely based on which campaign the panel believes is more likely to actually work.

And I agree with the panel on those two - the first one is by far funnier, but the second stands much more chance of actually convincing people, as opposed to just being funny.