camrogers: (Default)
Each week The Gruen Transfer has two ad agencies attempt to promote something unsellable: child labour, not coming to Australia, that kind of thing. On the seventh episode they had to promote an Australian invasion of New Zealand.

I love the first one. It takes a New Zealand promo campaign and repurposes it, before cutting into a fantastic use of AC/DC's 'Thunderstruck.'

The second one won unanimously though. I'm guessing the judging was based on what they thought stood the best chance of actually working as a campaign, whereas the first is just hysterically funny.



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camrogers

March 2012

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